Transform Mind & Body
Stretch. Strength. Sweat.
The studio you’ve been searching for OPENING SUMMER 2025!
INFRARED HEATED
HOT YOGA + SCULPT
290 9th St N, St. Petersburg, FL 33705
Have you been looking for a hot yoga studio with consistent heat, quality classes, experienced instructors and a clean space?
Founded by local yoga and sculpt instructor Selin Arsezen, FireFlow is a modern, boutique studio in St. Pete offering infrared-heated hot yoga and sculpt classes that blend strength, heat, and movement.
LIMITED TIME OFFER! 20% OFF FOR UNLIMITED YOGA + SCULPT FOR LIFE.
BECOME AN ORIGINAL MEMBER BEFORE WE OPEN!
Join the interest list to stay up to date on opening date and exclusive offerings!
This isn’t your typical hot yoga studio—it’s a strong community built on transformative classes designed to challenge and energize.
Come as you are & bring your fire—no experience or showy poses needed. Yoga is a practice, not a performance.
Strong mind. Strong body. Strong community.
Yoga for every body
Why You Will Love It
🔥 Infrared Heat Benefits: Experience safe, sun-like warmth to detox & recover faster with our top-tier infrared panels.
💦 Challenging Classes: Warm yoga to hot flows, we offer intensities for every body—modify as needed.
💪 Sculpt Classes: Combine yoga & HIIT (High Intensity Interval Training) with dumbbells for a full-body workout.
⚡ Tone Classes: Yoga + low impact strength building using light dumbbells, bands & ankle weights. No cardio!
✨ Experienced Instructors: All instructors bring years of experience, ensuring consistent & high-quality classes.
🎶 Fun Playlists: Curated by each instructor to keep you motivated and moving throughout the class.
🧡 Community Connection: A local female-owned space where everyone is welcome.
Class Formats
All classes are heated using infrared technology. Heat level range from medium heat (80°–90°F) to high heat (90°–100°F +).
We don’t have class levels because yoga isn’t a ranking system. If it’s your first time doing hot yoga, fire Yin class is a great place to start.
Every class offers options to modify or challenge yourself, allowing you to practice in a way that works for you and your body.
Fire Power
High-energy Vinyasa flow focused on balance, flexibility, and strength. Expect challenging dynamic sequences
🔥 Heat Level: High 🔥
Fire Sculpt
The ultimate full-body workout—yoga, dumbbells, cardio bursts, core workout. All in one powerful class
🔥 Heat Level: Medium 🔥
Fire Set
Vinyasa set sequence (same flow every time) designed to help you master essential yoga poses
🔥 Heat Level: High 🔥
Fire Yin
50% Slow Flow, 50% Yin. Begin with a strong, steady flow, then ease into deep relaxation and extended holds
🔥 Heat Level: Medium 🔥
Fire Tone
High heat, Low impact. Strength work using light dumbbells, bands & ankle weights for full-body toning—No Cardio bursts!
🔥 Heat Level: High 🔥
How We Are Different
Infrared Heat
🔥 Deeper detox, increases flexibility & recovery
🔥 Infrared technology provides sun-like warmth
🔥 Safe, effective and stimulates blood circulation
Sculpt & Tone Classes
🔥 Sculpt: Yoga + HIIT in one powerful class
🔥 Tone: Yoga + Low impact workout. No cardio!
🔥 Combine yoga and full body workout
Experienced Instructors
🔥 All instructors have years of teaching experience
🔥 High quality and consistent classes
🔥 Passionate instructors who love teaching
Customized Private and Group Sessions
Private Yoga or Tone Sessions
In Studio or Offsite
Break down Power Yoga poses, arm balances, and personalized practices to improve your balance, alignment, and flexibility. Tone sessions use light dumbbells, ankle weights, and bands to sculpt and build strength.
Group and Event Sessions
In Studio or Offsite
Perfect for celebrating special occasions like bachelorette parties, birthdays, or corporate events with a fun, energizing yoga class. Tailored to your group’s needs to create a memorable experience.
I started yoga in 2014, but it was in 2015 that I truly fell in love with it—and never stopped. It came during one of the hardest times in my life, filled with grief and self-limiting thoughts. Yoga became my foundation—it grounded me, challenged me, and transformed me physically, mentally, and spiritually.
Almost 10 years later, in 2023—during another challenging time—I traveled solo through Southeast Asia for over a month, to step away, breathe, and give myself space to think. In that stillness, I realized what I truly wanted: to create a space where others could experience the same strength and connection that yoga gave me.
So, I built FireFlow, with every detail intentional and purposefully designed. A boutique infrared heated hot yoga and sculpt studio for those who crave challenge, want to show up fully, and believe in building strength from the inside out.
The classes are challenging, but never to intimidate—only to remind you of how strong you are, how much focus you’re capable of, and how much fire already exists within you. It’s not about perfect poses, handstands, or flexibility; it’s about showing up, building confidence, and doing the work—physically and mentally—to prove to yourself that you can push past limits in both mind and body.
When I’m not flowing, I’m exploring the world—sometimes solo—learning new skills, enjoying good food (both cooking and eating it), or hanging out with my Chihuahua (the CEO), Lucky.
I can’t wait to flow with you!
With love and gratitude,
Selin
P.S. Create the things you wish existed.
My Journey to Fire Flow
Manifested in 2015 – Built in 2025
Founder + Forever Student, RYT-500
Selin Arsezen
Because fire represents transformation—both around us and within us.
🔥 Fire in the room - Infrared heat
🔥 Fire within you - Inner fire (Agni) drives growth & transformation
🔥 Pitta Dosha - My personal dosha, one of the 3 energies in Ayurveda - represents fire & water
Why the name FireFlow?
First Time At The Studio?
We’re so happy you’re here! Our classes are designed to challenge and support you—never to intimidate. There’s no right way to move, just your way. Take breaks, modify, and listen to your body.
New to hot yoga? The heat can feel intense at first, but it helps you warm up, release, and focus. Breathe, hydrate, and go at your own pace—you’ve got this.
Here are somethings to know before you flow!
Follow the Flow on Instagram!
Contact Us
Have a question or suggestion?
Email: hello@fireflowstpete.com
Text: (727) 607-6653 Call: (727) 209-7055
© 2025 FIRE FLOW ST. PETE. ALL RIGHTS RESERVED.